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Author Web Link: http://www.painquotidien.com/
Born in a small town in Belgium, this classically trained chef and author of several cookbooks founded the high-end bakery/café brand “Le Pain Quotidien” in Brussels in the early 90’s. Due to his passion for wine and food, this artist (to see him in the kitchen is pure joy) grew Le Pain Quotidien into a truly global brand that is now considered the first organic restaurant chain of its kind in the world.
After spending ten years in the United States, Alain decided to leave New York to settle down in the Languedoc region of the South of France. He spends most of his time today discovering new products and developing bioghetto.com. When not in the Languedoc, Alain divides his time among the Big Apple, Los Angeles, London, Beirut, Kuwait City, numerous other international destinations.
Of the ingredients on the menu at the Le Pain Quotidien restaurants, 85% are now organic. It is therefore quite natural to understand that this defender of high quality and taste is committed to the promotion and creation of delicious and quality organic wines.
In 2003, the New York Times quoted Alain saying, “This is not a gimmick, some marketing ploy; it’s (organic food) something I believe in. I eat organic as much as possible, so why not serve the same things to our customers?” He later added that to go organic in business is “a big decision, and now that I’ve made it I do not want to compromise. I’m making a political and social statement because I see farms going out of business and water you can’t drink because it’s polluted from farms that use too much pesticides.”
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