Tarek Malouf

Author Profile

The Hummingbird Bakery landed in Portobello Road in early 2004. We wanted to provide Londoners with an alternative to supermarket cakes and French patisseries.

We didn’t know where we could buy real cupcakes, fluffy with buttercream icing, moist layer cakes or genuine American pies - so we decided to make and sell them ourselves! Our simple, unfussy recipes have proved very popular.

Our second shop opened in South Kensington in May of 2007. Our red velvet seating space has become a favourite meeting spot in the neighbourhood. Such success has allowed us to expand our range of offerings, including more elaborate brownies, daily specials and a wider variety of layer cakes and cheesecakes. Another Hummingbird Bakery first - besides being the bakery to introduce Red Velvet cake to the UK, we were also first to sell Whoopie Pies in Summer 2009, long before they started causing a media sensation!

In March of 2009, The Hummingbird Bakery Cookbook was published, to great acclaim. Having sold over 300,000 copies worldwide, it was one of amazon.co.uk’s top 10 bestsellers for 2009! The Hummingbird Bakery Cookbook is available at all major UK bookshops and online on Amazon and other retailers.

Our latest shop opened in December 2009 in London’s vibrant Soho. This funky new shop features brightly coloured cupcake pop-art, along with our well-recognised pink and chocolate signature colours. Over 50 of our favourite creations can be seen on our large-screen feature TV. Pop into Wardour Street to have a look at what we can do!

We plan to open our next London shop in Spring 2011 and our first franchise abroad in the next six months, if you are interested in an International Hummingbird Franchise then please read our minimum requirements here.

We always bake on site at each branch... fresh each day and throughout the day! Having our bakers and decorators on site means that we can always keep our shelves looking fresh, beautiful and decorative!

We are pleased to now offer a wide range of Cakes by Consultation for weddings, christenings and other special occasions. We hand make all our decorations and can create a cake to suit every need. We are able to organise consultation appointments at our Wardour Street or Old Brompton Road branches. Please call to book an appointment with our experienced cake consultants. Please note that an appointment is necessary to place a consultation cake order, this is so that we can ensure you are entirely satisfied with the finished product that we create for you! (http://hummingbirdbakery.com/)

Website: http://hummingbirdbakery.com/
Twitter
Facebook

Cookbooks by Tarek Malouf

3.5
Your rating: None (2 votes)